ted baker aw16 campaign

Ted Baker AW16 // Campaign Images

I’ve never been a huge fan of Ted Baker. But very recently, a few of my friends have been buying occasion and formal wear from the Ted Baker range and all of a sudden, the brand has got my full attention. As Ted Baker owner Ray Kelvin once said, “You never know when inspiration will strike”; it’s quite clear that the direction of the brand is a fluid one which will move with the times. So it’s no wonder they’ve evolved so much. And maybe I’m evolving with them. And now with summer almost over, it’s time to fast forward to AW16 and have a look at what’s in store…

The stylish AW16 campaign launches with a super cool Mission Impeccable movie trailer, a movie in which the fate of fashion hangs by a thread. Set in what appears to be post-war 1950s England, this story definitely channels all the vintage vibes and retro inspired detailing of the upcoming Ted Baker collection. If you love the playful sophistication of this campaign video, make sure you check out some of the AW collection pieces below. They’ll be landing soon! Or if you’re still shopping for summer, don’t miss the Ted Baker sale.


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Ted Baker // AW16 Campaign