I am constantly fascinated by the incredible power of the human brain. I once stupidly remarked that as a marketer, I was simply not susceptible to marketing. How foolish. It was one of those moments, when you hear yourself talking in slow motion. Of course, I am not in control of my brain, just like everyone else in this world. Just one subliminal word squeezed into an email by a work colleague, a suggestive bit of copy from a product description, the subtle use of body language and signals from a flirtatious friend, or even a photo of a juicy Big Mac slipped into a Powerpoint presentation, is usually enough to make your brain think or do things – without us even realising it. Sad but true. We are all monkeys.
Last week, I stopped to gorge a Big Mac on my way home from work. Which is really out of character for me as I am all about wheatgrass shots and rabbit food Monday-Friday. But just one glimpse of a Big Mac in a presentation about brands and iconic brand images, had me salivating at the mouth as soon as I saw the illuminated golden arches on the horizon.
So let me know if you end up craving a Happy Meal after viewing Moschino’s AW14 collection from Milan Fashion Week.
Moschino AW14’s work of fast food fash and cartoon couture was the debut of newly appointed Creative Director, Jeremy Scott. Other than it being loud, brassy and ridiculously silly (which I love), there’s not much else to say other than, I’m hungry.
The Mcdonalds handbag and Spongebob puffer coat pretty much speak for themselves. Ashish has done the whole logo mania / brand thing before so maybe that’s why I’m so underwhelmed by the fast food fancy dress. That’s not to say I don’t love it though. Who doesn’t enjoy a bit of calorie inspired theatre on the runway?