Molly Goddard SS17 runway

London Fashion Week SS17 // Molly Goddard Runway

Frills, ruffles, tulle and dolly smock dresses. Would you expect anything less from West London designer Molly Goddard? Her collections always remind me of raiding through a 10 year old girl’s dressing up box and her bold designs bring back memories of grandma’s old sewing machine. But that’s all very much in her nature because Goddard loves homemade techniques and the eccentricity of DIY customisation. Personalised touches and child-like clothes are key to her signature style, which explains why for so many, her collections bring back such bizarre feelings of nostalgia.

SS17 is inspired by those who like to “live for the weekend”, taking Molly’s memories of dressing up with friends all the way to dressing up for a night out. Bringing together endless layering, playful textures, girly detailing, and paired with comfortable shoes, SS17 captures the look of an underground club scene and gives fun-seeking women the ultimate escape from everyday, mundane life.

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Molly Goddard SS17 RUNWAY // Topshop Show Space // 17.09.16 

Photo credits: Kamil Kustosz