London Fashion Week SS17 // John Smedley, The Poetry of Colour
Simple shapes, delicate textures. There’s nothing complicated about The Poetry of Colour. No gimmicks here. Inspired by the nature of women and painting the narrative of colours, textures and soft cottons that are kind to the skin, the John Smedley SS17 collection is all about primitive femininity. And exceptional comfort; something that modern women never underestimate. With the effortlessly dressed Greta Bellamacina, British poet and filmmaker, as its muse, this Spring / Summer story is far from whimsical. Instead it plays to Scandi style cuts, minimalist necklines, and ever so slightly unfinished hems so our eyes can focus solely on the power of colour. Each hue, whether it be pastel or bright, is selected to evoke the different emotions that women feel when they choose their outfits for the day.
This colour driven concept creates such a simple, beautiful collection of wearable wardrobe pieces. Besides, uncomplicated silhouettes such as these never go out of style. A wonderful change in a world where fashion trends can be fickle.
John Smedley SS17 // ON|OFF Marshall Street // 16.09.16