Online fashion retail isn’t an easy business; when once there were pnly a few key players, there are now new websites popping up everywhere and every minute it seems. Not only are ecommerce sites stumbling over each other to keep ahead of the trends but they’re entering into price wars just to stay competitive.
So it takes a little more to stand out these days. I spent a whole day at Chiara Fashion and they have a lot to offer when it comes to creativity. Their vision seems to be making the Chiara brand accessible for new media and Chiara Fashion HQ has a fantastic studio just for that.
I was invited to style and model for their latest blogger shoot and here are some pictures from the fantastic day!
The Chiara Fashion studio was decked out with every shopaholic’s dream; clothes, shoes and accessories for us to try on all day. We had the chance to style the shoot for a range of trends and as styling is my favourite thing about fashion (much better than shopping, way less boring than laundry), I couldn’t have planned the day better.
Our hair and makeup was done by the lovely Marta and the whole day was very relaxed so there were no formalities (which I hate with a capital H). I would feel comfortable going back to Chiara Fashion HQ anytime and would love to work with this brand again.
The editor of Urban Coco Magazine, Laura Bartlett also popped in to the shoot with some copies of her latest international issue. As a blogger who dislikes going to most events (I just can’t stand forced chatter, formal intros or standing around swapping twitter handles when I could be in a beer garden with my friends), I found this day completely worth it; a chance to get creative with a bunch of interesting people.
I can’t wait to show post my final photoshoot images. In the meantime, make sure you check out Chiara Fashion online.